A NOTE TO THOSE WHO ASK, "WHY JOURNALISM?"

Sunday, 11 February 2018


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I have far too often been asked, "Why journalism? Isn't it dying?"

Stories make the world go 'round. The art of storytelling can be traced back to the world's most ancient civilizations and has been an integral part of human culture and progression. It has even been referred to as the oldest form of education.

The late Steve Jobs once said, "The most powerful person in the world is a storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come."

What people fail to realize is that journalists are quite simply STORYTELLERS. We have something we want the world to know.

Journalism is what we need to push society forward in the same sense that storytelling has done in the past.

Journalism no longer means sitting in an office cubicle pounding away at the keys of a typewriter—despite what the average, close-minded, non-creative individual might think. 

Journalism is digital. Journalism is evolving with the rest of technology. Most importantly, journalism is storytelling. 

 In my case, it's about fashion (hence my minor in fashion studies). Those who care about fashion will read about it, and if you don't—then you won't. 

I'm writing for the people who do care, and most importantly because I want to. 

So I will.

Love, LAUR

JANUARY FAVOURITES


Kate Moss by Mario Testino

After what felt like an eternity, the first month of the year is finally over. To me, January always feels like a test-run of sorts—one month to get your sh*t together and get back on the right track. 

So, with the help of some killer beauty and fashion products, I was able to survive the stresses of last month whilst looking my best. For your convenience I’ve compiled a list of my top 5 January essentials to help you get through February. Enjoy!



1. Chanel Chance Eau Tendre
­This perfume is self-described by Chanel as, “A fruity-floral fragrance that mingles the radiance of grapefruit-quince harmony with the softness of jasmine and the smoothness of white musk notes.” Personally I can’t imagine what that would smell like just by reading it, so as someone who uses this perfume daily, I’d describe it as feminine, fresh and floral.

2. Fenty Beauty Gloss Bomb
Where do I even begin with this product? Since the moment I bought it—I genuinely don’t think I’ve used any other lip product. Not only was this a staple product for January, but I would definitely say that it was one of my top products of last year. Not to mention everything that Rihanna touches is gold…


3. MARC JACOBS BEAUTY: Under(cover) Perfecting Coconut Face Primer
To be completely honest, I’ve tried a plethora of different primers and none of them have ever seemed to do the trick for me—until now. Although I was discouraged by its $55 (CAD) price tag, I’m instantly drawn to any beauty product with coconut in it. Me, being too cheap to spend the money myself, asked for this as a gift for Christmas gift and I haven’t stopped using it since I got it! This product is definitely my secret to smooth, dewy, long-lasting makeup.

4. Cabbie Hats
As pictured above by the legendary Kate Moss, I could not have lived without cabbie hats this month—or this entire fall/winter season for that matter. Being an avid hat wearer, cabbie hats are a nice change from my usual baseball hats and toques.

5. Layered Necklaces
Again, more Christmas gifts that I’ve made use of in January. I always wear a plain necklace (currently a gothic font letter L) but layering different necklaces and chains of different lengths makes all the difference to my outfit.

Thanks for reading! Stay tuned until the end of this month to see my favourite products from February.


Love, LAUR

YEEZY SEASON 6: KLONING KIM KARDASHIAN WEST


The start of a new year for most signifies a fresh start and an optimistic stream of goals to achieve over the next few months, however, for fashion enthusiasts, the beginning of the year means one thing and one thing only—the anticipation of Fashion Week season.

New York Fashion Week begins Feb. 8, and although a Yeezy show is not on the official schedule, all eyes will be on Kanye West and his muse, Kim Kardashian West, for their next move. 

This year, West doesn’t need a New York runway show to flaunt his Yeezy Season 6 pieces, but, “fashion week needs Kanye,” retweeted Kardashian West.

 West takes pride in his innovative displays of his art and his divergence from traditional runway shows—his last Yeezy show taking place during New York Fashion Week last year.

West uses aesthetically pleasing spaces and carefully curated formations of models to play up Yeezy’s signature washed out, earth tones and street wear based clothing, however, his diversion from runway in his new advertising concept appears to be near genius.  

Back in December, Kardashian West, wife of the Yeezy designer, was spotted at several different locations in Calabasas wearing Yeezy Season 6 as part of a strategically planned paparazzi-eqsue photo campaign to promote the new collection.

In a similar fashion (no pun intended), just last week West recruited a select group of trendy social-media influencers, models and famous faces to recreate Kardashian West’s Season 6 looks— perfectly mirroring her poses and signature platinum wig at the same Calabasas locations.

 Perhaps the most notable participant of West’s campaign is heiress Paris Hilton, for whom Kardashian West was a stylist before she became a fashion icon herself.  

Demna Gvasalia, creative director of Balenciaga, also took their women’s SS18 pieces to the streets with a similar concept as Yeezy for their ad campaign.


Balenciaga

Although these advertising campaigns have been credited as revolutionary, this is not the first time something like this has been done. 

A series of paparazzi-inspired photos entitled “Don’t Shoot” by photographer, Tim Walker, were published in the September issue of Vogue Italia, 1999, showcasing models in action covering their faces with accessories such as handbags and umbrellas to draw attention to the clothing instead. 


Tim Walker for Vogue Italia, September 1999

Neither West nor Gvasalia have acknowledged the uncanny similarity between their campaigns and Walker’s photos. 

With the increasing power of social media and an influx of “new” ways to promote fashion, are Yeezy and Balenciaga just the start of a major shift in the future of fashion week and runway shows? 

Love, LAUR

Written: Feb. 4

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